f you are reading this, you want to be seen as the Jay-Z or Beyoncé of your industry on social media. 5 years ago, before I thought I could be one of the best educators in my profession, I practiced my thoughts and perspective on social media. I used social media to brand myself as an expert by being vulnerable with my friends and networks about my thoughts on the work I was doing. At the time, I did not know people were listening, I did not know I had a voice. At first, I never aimed to be the best social media educator. However, along the way I learned a whole lot about social media branding, which led me to #doingthegoodwork.