If you’ve been following the hashtag #doingthegoodwork, then you know that a lot of the marketing for my business Good Mayweather Consulting takes place online. What you probably didn't know is that my journey started when I decided to teach a class on diversity and inclusion for free. Yup, I was so passionate about social justice work and learning how to educate others that I knew that I had to take the opportunity whether I was getting paid or not. Fast forward 3 years and my social entrepreneurship journey has afforded me the opportunity to reach over 20,000 people and earn over $20,000 in revenue in addition to being a full time PhD student, husband, and parent.
f you are reading this, you want to be seen as the Jay-Z or Beyoncé of your industry on social media. 5 years ago, before I thought I could be one of the best educators in my profession, I practiced my thoughts and perspective on social media. I used social media to brand myself as an expert by being vulnerable with my friends and networks about my thoughts on the work I was doing. At the time, I did not know people were listening, I did not know I had a voice. At first, I never aimed to be the best social media educator. However, along the way I learned a whole lot about social media branding, which led me to #doingthegoodwork.
Values show that we are competent and capable of delivering our services. Showing is the easy part lol. Initially, my values were my gateway to connect with clients in person, but, I then started using them to connect with clients via social media. I start showing how I practiced my values. I used pics, articles, videos, etc that were aligned with my values to attract clients who wanted to learn more about my work.